Corporate identity

Corporate identity… it’s hard to imagine a modern company without it. We can do without such a "newfangled and recondite" concept, of course. However, corporate identity is not just some sort of components of your documentation, your advertisement or your accessories design. No matter how strange it may seem at first sight, but corporate identity, first of all, is mere saving of time. For having a necessary set of colours, types, signs, symbols and other elements, you won’t have to re-invent the wheel, working on a design of business cards, folders, notebooks, advertising model and many others. Is this a positive effect of your corporate identity appearance? Sure, it’s! And it’s far from being the only one – any good marketing book contains dozens of pages dedicated to how corporate identity favours recognition of your company and its fixing in people’s minds. Anyway, you don’t have to learn it all and memorize all the recommendations on creation of a qualitative corporate identity, because we have already done it for you, which is explicitly illustrated by our best works represented in this chapter.